In partnership with W&P Designs, Amy creates beautiful photographs and writes copy supporting the W&P ethos: eat and drink, better. Combining beauty and sustainability, W&P products allow consumers to make environmentally-conscious choices without sacrificing aesthetics or style.

After getting engaged and treating herself to a cozy terry towel from her favorite luxury towel brand, Weezie, reached out to collaborate on the announcement that their cult-favorite makeup removing towels were going to be released with custom monogramming options. Amy created a series of images for the brand for social and paid advertising purposes.

There’s nothing better than a well-curated vignette or beautiful image that makes you stop in your tracks. The small details of every day life all have some element of beauty, and it’s Amy’s goal to always capture them…or create them.

The long-awaited SCUF Reflex, for PS5. The controller no one wants to face.

Launched in December 2021, Reflex was an instant sell-out. With a glossy new shopping experience on the landing page, featuring a 360º view of the new product, and new visuals explaining the features included, SCUF has truly entered a new era.

Amy handled the entire go-to-market execution, copywriting, and assisted in the product launch videos.

In 2022, Coca-Cola entered the Metaverse with their gaming-inspired limited-edition flavor, Byte.

To celebrate the launch, Coca-Cola partnered with SCUF Gaming and CORSAIR to create the ultimate gaming collection, including a co-branded SCUF Reflex and H1 headset, CORSAIR K65 keyboard, and mousepads, exclusively available at scufgaming.com.

Amy managed the entire go-to-market process, selling out of the SCUF Reflex within a single day, and earning 68.3M+ impressions through PR.

In gaming, time isn’t measured by minutes or seconds; the contrast between taking a bullet or delivering one is separated by milliseconds. Broken ankle, or breaking tackles? Milliseconds. Forgotten, or being the champion? Milliseconds.

Redesigned from top to bottom, Instinct is the first next-gen console controller to come from SCUF. Every aspect of the design lives up to its name - delivering quicker reactions, faster gameplay, and better performance.

Day one sales delivered the highest grossing product launch in the company’s history – achieving 5x the forecasted revenue. With over 420M impressions between PR, influencers, an organic social, that’s quite an impressive start for the next generation.

SCUF Gaming is an $80M+ company selling high-performance customized gaming controllers and accessories for PC and console. SCUF is the global leader and innovator in esports, providing tactical gear for elite gamers for over 90% of the top professional players.

During the summer of 2020, SCUF relaunched with an entirely new brand identity and website template. Working closely with the creative director and development director, Amy oversaw the design and implementation of new brand guidelines and helped create a clear style guide and templates for our website.

Further, SCUF made the essential decision to localize their sites for further impact across the globe. Amy created a new process for interfacing with a translations agency and oversaw the entire creation of French, German, and Italian SCUF sites.

‘Gamer Lean’ is a plague among the gaming community. SCUF is the global leader and innovator in esports, providing tactical gear for elite gamers for over 90% of the top professional players, and with this history in the gaming industry, SCUF set out to help combat ‘gamer lean’ with the EXO SCUF.

Launched in September 2020, the EXO SCUF has received a few laughs, but ultimately is becoming a true necessity for gamers and all of those in the new era of semi-permanent work-from-home employees.

Amy’s responsibilities included copywriting, asset approval, managing translations, creating social & email plans, and overseeing the entire go-to-market strategy and plan.

Gamers come in all shapes and sizes. Colors. Creeds. Fighters. Shooters. Ballers. Survivors.

No one cares what we look like or where we come from. What language we speak or how old we are. Those who know. Know.

Don’t just play. Don’t just be a gamer. Be gaming.

There are over 2.2 billion gamers in the world today, and that number is growing. Especially as we navigate a global pandemic, gaming allows people to come together for moments of community & connection that were otherwise difficult to find in our quarantine world.

Celebrating not only the first-person-shooter (FPS) gamer that is at the core of the SCUF audience, but all gamers, we created a campaign to embody the spirit of what it means to be gaming.